Will Reed returned to his hometown after receiving a Bachelors Degree in Anthropology from Humboldt State University in Arcata, California.  While in California, Will interned and was later employed by Deep Seeded Community Farm.  He also lived “off the grid” in Northern California where he grew his food,located water supplies, and learned to appreciate living off of the land.  He brings these skills and practices home to his friends and neighbors in Mississippi through his farm, Native Son Farm. Will realized he needed a brand identity (logo) that matched the excellence of the produce he grew and brought this project to the Mabus Agency.  Mabus created a unique, but approachable image that embodied the personality of the farm.