The Mall at Barnes Crossing is the premier shopping mall for Northeast Mississippi and the surrounding region.  This mall has outlived the national expectation by serving its customers with a safe, friendly environment.  However, one area had lagged behind — their brand identity (logo).  First designed when the mall opened, the logo was a stylized magnolia in dated colors.  The Mall staff approached Mabus and embarked on a long journey to provide this very visible institution with a complementary logo.  The result is above, a tree that matches the original design of the mall building itself: an open, natural shopping experience.