Blue Mountain College is a Christian college in Northeast Mississippi.  The school came to Mabus Agency with a specific set of problems: lack of awareness and misconceptions in the awareness they had.  Prospective students stopped short of investigating this great college often because they thought it would be too conservative or strict.  It turns out that Blue Mountain is a fun and rewarding school which their marketing materials didn’t portray.  Mabus Agency took the task of making the materials more approachable to high school students while maintaining the unique personality and standard of Blue Mountain College.  These pieces are part of a recruiting packet that surveys students then returns highly personalized brochures based on intended major, extracurricular activities, gender and ethnicity.  Since this campaign began in 2009, results have succeeded national direct mail averages by a large margins.