Tupelo Ballet is one of the South’s premier dance companies — however, their image had become dated.  Mabus Agency was tasked with updating one of the most crucial pieces for the ballet: their annual brochure.  Mabus took a different path with this new version.  The size was increased from a tradition trifold 8.5″ x 11″, and all color was dropped in favor of striking black and white visuals.  One brochure was created to be used over several years with the changing annual information being updated each year with a new insert.  The new brochure not only became more impressive, but was also affordable.