When Toyota announced their plans to locate a plant in Northeast Mississippi, everyone was listening.  At Renasant Bank, the task was to communicate the great service and products to a very special group.  Toyota and Toyota suppliers (and many of their employees) would be coming to the region and looking for new banking relationships.  Renasant was proactive and created a brochure just for this group.  This brochure utilized branding from both companies and research in how Toyota liked to have data presented.  The brochure, created by Mabus Agency, was designed in both English and Japanese.  This unique piece stands out against the competition and communicates Renasant’s banking solutions perfectly. See the photos above to learn how this piece came to life from sketches to layout.

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